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Tealium

We implement, integrate and run your Tealium products so the platform does what it was bought to do: turn customer data into a single, real-time view your other systems can act on.

Tell us which products are involved and what you need to change to get better results.

Discuss a Tealium requirement
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The Client’s Situation

When every team has its own version of the customer

Organisations bring in Tealium expecting one clean pipe from every source of customer data to every system that needs it. What they often get is a tag management setup that’s grown organically for years, event data that only tells half the story, and a customer profile that looks different depending on which team’s dashboard you’re looking at.

Tags get added ad hoc, without anyone questioning what’s already firing. Data layers drift out of sync with what the marketing and analytics tools actually expect. And the audience or customer data platform side of Tealium, which is meant to unify all of this into one profile, is often left half-configured because nobody owns the data strategy behind it.

The gap is rarely the platform. It’s the absence of someone who understands both the technical implementation and the data strategy well enough to make Tealium the source of truth it was bought to be.

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What changes when Tealium is properly implemented

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Implementation accuracy

You can have absolute confidence in the tags firing, the data collected, and what downstream systems receive.

One customer view, not several

Data from every source is reconciled into a single profile, so every team is working from the same facts.

Faster, safer tag changes

New tags and vendors are added through a governed process, rather than by editing a live container and hoping nothing breaks.

Real-time data your other systems can use

AudienceStream segments and EventStream data are actually connected to the tools meant to act on them, not just configured and left idle.

Governance the business can rely on

Data collection, consent and vendor tags across the site follow one agreed model instead of team-by-team conventions.

A platform that survives staff turnover

Documentation and configuration are held centrally, not in the heads of whoever built it.

What we do across Tealium

1

Tag management

Implementation and management of Tealium iQ Tag Management, including data layer design, so data is captured accurately and consistently across every channel.

2

Platform integration and data governance

Connecting Tealium to CRM, commerce, advertising platforms and first-party data, and establishing the consent and governance model across it.

3

Activation and orchestration

Configuration of Tealium AudienceStream (Tealium’s customer data platform), so the data collected is used to build and run segmentation, personalisation and real-time activation.

Turn your data into a competitive advantage.

Whether you’re trying to prove marketing performance, modernise enterprise reporting, or build a stronger data strategy, we’ll help you create analytics that deliver measurable business value.

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A team of Tealium experts

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We map and audit what’s actually deployed

Before proposing anything, we establish which Tealium products are live, what’s firing, and how they are integrated.

We agree the data and content model

Data layer, event and profile structures are reconciled into a model the whole stack can use, rather than each tag or destination holding its own version of the truth.

We help define your badging and audience strategy

Segmentation and audience definitions are built around your business and its requirements, so the platform answers questions specific to you.

We build the use cases the platform was bought for

Segmentation, real-time activation and cross-channel orchestration are implemented against real business objectives, not left as platform capability nobody has switched on.

We integrate with what sits outside Tealium

CRM, commerce, advertising platforms and first-party data sources are connected in so Tealium reflects, and can act on, the full customer picture.

We stay to keep it improving

Rather than handing over and stepping back, we provide ongoing support so the data model, integrations and use cases are continuously reviewed and improved.

Every organisation runs Tealium differently — different tag inventories, different data layers, different levels of CDP maturity. Koios is a Tealium partner, and our consultants work with the products a customer already has, whatever stage their setup is at, rather than starting from a standard template.

What do our clients say?

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Questions we are asked

Koios works with Tealium iQ Tag Management and Tealium AudienceStream (CDP). The rest of the Tealium portfolio is supported as part of the overall platform.

Yes. Koios is a Tealium partner.

Yes. Our approach works for brand new implementations, partially-implemented projects, or previously-implemented solutions.

Yes. Koios provides ongoing support after go-live, continuously reviewing the data model, integrations and use cases rather than handing over and stepping away.

A typical Tealium implementation takes around 3 months, though Koios has completed quicker implementations where necessary. Beyond implementation, Koios tends to work with clients on a multi-year, ongoing support basis.

Tell us what the platform needs to do

If you need to squeeze more value out of your Tealium investment, let’s start with a conversation about your requirements and how Tealium can better meet them.

London Office

51 Lime Street
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London EC3M 7DQ
United Kingdom

Zagreb Office

Centar 2000
Radnicka cesta 37a
10000 Zagreb
Croatia

Tell us which Tealium products are involved and what you need to change to get better results. A specialist from our Tealium partner team will be happy to help wherever we can add value.

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