Google Analytics
We implement, integrate and run your Google Analytics setup so the platform does what it was bought to do: turn website and app activity into data your business can actually act on.
Tell us which products are involved and what you need to change to get better results.
The Client’s Situation
When the data doesn’t match what the business actually needs to know
Almost every organisation already has Google Analytics running. Very few have it configured well enough to answer the questions the business actually asks. Events get created ad hoc, conversions get defined inconsistently across teams, and by the time a report reaches a decision-maker, nobody in the room fully trusts the numbers in it.
A few issues tend to come up again and again. Some organisations are still carrying the fallout from the shift to GA4, where historic reporting broke and implementations were migrated just far enough to keep basic reporting alive, without being redesigned around what the business actually needs to measure. Others have created so many custom events over time, many of them poorly thought through, that they’ve run into GA4’s event quotas and are now losing data they didn’t realise they needed. And because Google Analytics is free, it rarely gets the ongoing care and attention a paid platform would, so small issues accumulate for years before anyone questions them.
The gap is rarely the tool. It’s the absence of someone who understands both the technical implementation and the measurement strategy well enough to make Google Analytics a source the business can actually rely on.
What changes when Google Analytics is properly implemented
Talk to usImplementation accuracy
You can have absolute confidence in the events firing, the data collected, and what reports and downstream tools receive.
One definition of success, not several
Conversions, events and audiences are defined once and used consistently everywhere, so every team is working from the same facts.
Reporting people actually trust
Dashboards and reports reflect a measurement model that’s been deliberately designed, not one that’s grown by accident.
Data your other tools can use
Google Analytics data is properly connected to BigQuery, Looker Studio, Google Ads and other destinations, not just sitting in the native interface.
Governance the business can rely on
Data collection and consent handling follow one agreed model instead of team-by-team conventions.
A platform that survives staff turnover
Documentation and configuration are held centrally, not in the heads of whoever built it.
What we do across Google Analytics
1
Implementation and configuration
Setting up Google Analytics 4, Google Tag Manager and conversion definitions, so data is captured accurately and consistently across every channel.
2
Platform integration and data governance
Connecting Google Analytics to BigQuery, Looker Studio, Google Ads and other destinations, and establishing the consent and governance model across it.
3
Reporting and analysis
Building the dashboards and reporting that turn raw event data into something the business can act on, whether that’s within GA4 itself or in Looker Studio.
Turn your data into a competitive advantage.
Whether you’re trying to prove marketing performance, modernise enterprise reporting, or build a stronger data strategy, we’ll help you create analytics that deliver measurable business value.
A team of certified Google Analytics experts
We map and audit what’s actually deployed
Before proposing anything, we establish what’s tracked, what’s firing correctly, and how the data is integrated elsewhere.
We agree the measurement model
Events, conversions and audience definitions are reconciled into a model the whole business can use, rather than each team holding its own version of the truth.
We help define your reporting and analysis priorities
Measurement is built around your business and its requirements, so Google Analytics answers questions specific to you.
We build the reporting the business was promised
Dashboards, conversion tracking and audience-building are implemented against real business objectives, not left as platform capability nobody has switched on.
We integrate with what sits outside Google Analytics
BigQuery, Looker Studio, Google Ads, CRM and other data sources are connected in so Google Analytics reflects, and can feed, the full customer picture.
We stay to keep it improving
Rather than handing over and stepping back, we provide ongoing support so the measurement model, integrations and reporting are continuously reviewed and improved.
Every organisation runs Google Analytics differently — different event models, different levels of GA4 migration completeness, different downstream tools depending on the data. Our consultants are certified in GA4 and work with the setup a customer already has, whatever stage it’s at, rather than starting from a standard template.
Enterprise Technologies
Why organisations bring us in
Tell us what the platform needs to do
If you need to squeeze more value out of your Google Analytics investment, let’s start with a conversation about your requirements and how Google Analytics can better meet them.
What do our clients say?
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Questions we are asked
Which Google Analytics products does Koios work with?
Koios works with Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery and Looker Studio.
Is Koios an official Google partner?
Yes. Koios is a Google partner. Our consultants are individually certified across the Google products we support.
Does Koios work on new Google Analytics implementations as well as existing or stalled projects, including GA4 migrations?
Yes. Our approach works for brand new implementations, partially-implemented projects, previously-implemented solutions, and incomplete GA4 migrations.
Does Koios provide ongoing support after a Google Analytics implementation goes live?
Yes. Koios provides ongoing support after go-live, continuously reviewing the measurement model, integrations and reporting rather than handing over and stepping away.
How long does a typical Koios Google Analytics engagement run?
A typical Google Analytics implementation takes around 3 months, though Koios has completed quicker implementations where necessary. Beyond implementation, Koios tends to work with clients on a multi-year, ongoing support basis.
Tell us what the platform needs to do
If you need to squeeze more value out of your Google Analytics investment, let’s start with a conversation about your requirements and how Google Analytics can better meet them.
London Office
51 Lime Street
c/o HCR Law LLP
London EC3M 7DQ
United Kingdom
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Centar 2000
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10000 Zagreb
Croatia
Tell us which Google products are involved and what you need to change to get better results. A specialist from our team will be happy to help wherever we can add value.
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