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Retail

What customers actually did, in time to act on it.

Retailers run more customer-facing technology than almost anyone, and it produces data faster than most organisations can reconcile it. We connect what customers actually do to what the business decides, from measurement and attribution through to the platforms underneath.

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The challenges

What makes this harder here

Retail problems are rarely about the volume of data. They are about the number of places the same customer appears, and how quickly a decision has to be made on numbers that several teams define differently.

Every channel counts differently

Web, app, store and marketplace each measuring the same customer in their own way, so the total is a matter of negotiation rather than fact.

Attribution nobody quite believes

Several channels claiming the same revenue, and budget decisions taken on figures that three teams would each dispute.

Peak trading leaves no room

A change that breaks in November costs considerably more than the identical change in March, which is why so much is frozen for a quarter of the year.

Personalisation still on default rules

Platform capability bought, configured and never pointed at a real segment, because the data to build one was never reconciled.

Consent changing the numbers underneath

Measurement designed before the consent rules changed, still being reported as though the basis of collection had stayed the same.

Sound familiar?
Data exists everywhere, but clarity is harder to find.

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Koios24 0926

What do our clients say?

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Koios builds data platforms, software, regulatory reporting and customer analytics for large organisations, taking data from where it is stored to where it actually gets used. 

London Office

51 Lime Street
c/o HCR Law LLP
London EC3M 7DQ
United Kingdom

Zagreb Office

Centar 2000
Radnicka cesta 37a
10000 Zagreb
Croatia

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