
Telecommunications
Making a complicated commercial model measurable.
Telecoms carries some of the most intricate commercial logic of any sector: tiered tariffs, device financing, bundles and contracts that all have to be measured accurately before anyone can say what is working. We build the analytics, reporting and delivery capability that makes that complexity legible.

The challenges
What makes this harder here
The difficulty in telecoms is rarely the technology. It is that the commercial model is genuinely complicated, and most measurement tooling assumes a customer buys one thing once.
Funnels that are not funnels
Device financing, tiered tariffs and bundles measured as though they were single-step purchases, which produces numbers that are technically correct and commercially meaningless.
Four teams, four definitions of the same event
Web, app, retail and care each measuring an upgrade or an activation their own way, and no agreed version to report upwards.
Migrating without losing the history
Moving analytics platforms while keeping years of comparable data, so that the first post-migration board report does not show a discontinuity nobody can explain.
Reporting that arrives after the decision
Manual assembly for questions that needed answering last week, so the answer describes a campaign that has already finished.
What worked in pilot breaking at scale
Implementations that behave differently at millions of events a day, where sampling, latency and cost all start to matter at once.
Sound familiar?
Data exists everywhere, but clarity is harder to find.
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Our Services
Better data, better decisions. What we deliver.
We help organisations create reliable, scalable analytics that support every department in your business. From campaign performance to customer lifetime value, we help teams measure what matters.
Smarter data, better business - discover what’s possible.
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Koios builds data platforms, software, regulatory reporting and customer analytics for large organisations, taking data from where it is stored to where it actually gets used.
London Office
51 Lime Street
c/o HCR Law LLP
London EC3M 7DQ
United Kingdom
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Croatia
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