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Telecommunications

Making a complicated commercial model measurable.

Telecoms carries some of the most intricate commercial logic of any sector: tiered tariffs, device financing, bundles and contracts that all have to be measured accurately before anyone can say what is working. We build the analytics, reporting and delivery capability that makes that complexity legible.

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The challenges

What makes this harder here

The difficulty in telecoms is rarely the technology. It is that the commercial model is genuinely complicated, and most measurement tooling assumes a customer buys one thing once.

Funnels that are not funnels

Device financing, tiered tariffs and bundles measured as though they were single-step purchases, which produces numbers that are technically correct and commercially meaningless.

Four teams, four definitions of the same event

Web, app, retail and care each measuring an upgrade or an activation their own way, and no agreed version to report upwards.

Migrating without losing the history

Moving analytics platforms while keeping years of comparable data, so that the first post-migration board report does not show a discontinuity nobody can explain.

Reporting that arrives after the decision

Manual assembly for questions that needed answering last week, so the answer describes a campaign that has already finished.

What worked in pilot breaking at scale

Implementations that behave differently at millions of events a day, where sampling, latency and cost all start to matter at once.

Sound familiar?
Data exists everywhere, but clarity is harder to find.

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Koios12 0926

What do our clients say?

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Koios builds data platforms, software, regulatory reporting and customer analytics for large organisations, taking data from where it is stored to where it actually gets used. 

London Office

51 Lime Street
c/o HCR Law LLP
London EC3M 7DQ
United Kingdom

Zagreb Office

Centar 2000
Radnicka cesta 37a
10000 Zagreb
Croatia

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