Marketing Automation
We design and implement marketing automation strategies that work with whichever platform you already have, so the right message reaches the right person at the right time, without you having to rebuild your stack to get there.
Tell us what platforms you use and what processes you want to automate for the best results.
The Client’s Situation
When the platform can do more than the campaigns show
Most organisations already own a marketing automation platform. Very few are using more than a fraction of what it can do. Email sends go out on a schedule rather than a trigger. Journeys are built once and never revisited. Segments are broad and static, because nobody has the time or the data confidence to make them sharper.
The platform usually isn’t the constraint. The constraint is a strategy that was never fully designed, sitting on top of data that isn’t joined up well enough to power anything more sophisticated than a newsletter. Marketing automation bought to orchestrate a customer journey ends up running like a broadcast tool instead.
The gap is rarely the software, whichever platform it happens to be. It’s the absence of available resource to define the strategy, connect it to the data behind it, and build the journeys that were the reason the platform was bought in the first place.
What changes when marketing automation is properly implemented
Talk to usStrategy accuracy
You can have absolute confidence that journeys, triggers and segments reflect real customer behaviour, not assumptions.
Journeys that respond, not just send
Campaigns react to what a customer does, not just to a calendar date.
One customer view feeding every journey
Data from right across your stack, including platforms like Adobe Experience Cloud, Tealium and Google Analytics, feeds the same segments and triggers.
Less manual campaign building
Automation does the repetitive work, freeing your team to focus on strategy and content.
Consistent, compliant governance
Consent, frequency and data handling across campaigns follow centralised governance models to ensure consistency and compliance.
Documented strategies, consistently applied
Campaigns keep running the same way regardless of who built or maintained them.
What we do across marketing automation
1
Strategy and journey design
Defining the customer journeys, triggers and segmentation strategy your marketing automation platform should be running, regardless of which platform it is.
2
Platform implementation and configuration
Building the journeys, campaigns and automations inside your platform of choice, so strategy translates into what actually runs.
3
Data integration and governance
Connecting your marketing automation platform to CRM, commerce, and data platforms such as Adobe Experience Cloud, Tealium and Google Analytics, and establishing the consent and governance model across it.
Turn your data into a competitive advantage.
Whether you’re trying to prove marketing performance, modernise enterprise reporting, or build a stronger data strategy, we’ll help you create analytics that deliver measurable business value.
Strategy first, platform second
We map and audit what’s actually deployed
Before proposing anything, we establish what journeys and campaigns are live, what’s triggering them, and how your platforms are integrated with the rest of your stack.
We agree the data model behind the strategy
Customer, behavioural and campaign data are reconciled into a model the automation platform can act on, rather than each campaign holding its own version of the truth.
We define your journey and segmentation strategy
Journeys, triggers and segments are built around your business and its requirements, so automation answers questions specific to you.
We build the journeys the platform was bought for
Triggered, behavioural and lifecycle journeys are implemented against real business objectives, not left as platform capability nobody has switched on.
We integrate with what sits outside the platform
CRM, commerce, and data platforms such as Adobe Experience Cloud, Tealium and Google Analytics are connected in so automation reflects, and can act on, the full customer picture.
We capture, report and refine
Marketing data is captured on an ongoing basis, reported on, and used to refine journeys and segmentation, so performance keeps improving after launch rather than staying fixed.
Every organisation’s marketing automation setup is different — different platforms, different levels of sophistication, different data behind it. We start with your strategy and your data, and work with whichever platform you already have, rather than pushing you towards a specific tool.
CX & Marketing
Why organisations bring us in
Tell us what your customers need to hear, and when
If your marketing automation platform is capable of more than it’s currently doing, let’s start with a conversation about your requirements and how a proper strategy can get more out of it.
What do our clients say?
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Questions we are asked
Does Koios work with a specific marketing automation platform, or any platform?
Koios works with whichever marketing automation platform you already have, rather than requiring a specific one.
Which marketing automation platforms does Koios have experience with?
Koios has experience with Adobe Journey Optimizer, Adobe Campaign, HubSpot, Marketo, Salesforce Marketing Cloud, Braze, Klaviyo and Dotdigital.
Does Koios design the strategy, build the implementation, or both?
Both. Koios designs the marketing automation strategy and builds the implementation that runs it.
Does Koios provide ongoing support after a marketing automation implementation goes live?
Yes, especially around measurement, learning from performance, and carrying what’s learned into future campaigns and journeys.
Do I need my own marketing automation platform before working with Koios, or can Koios help me choose one?
Either. Koios works with whichever platform you already have, and also has experience running vendor selection projects to help choose the right platform if you don’t have one yet.
How do you measure the success of a marketing automation strategy?
Success is measured through the same ongoing capture, reporting and refinement built into the strategy itself: journey and campaign performance is tracked, reported on, and used to improve future campaigns rather than assessed once and left alone.
What’s the difference between marketing automation and a CRM?
A CRM stores and manages customer and contact records. Marketing automation uses that data, and other data, to run triggered campaigns and journeys. The two are often connected, but marketing automation is about action rather than storage.
Can Koios integrate marketing automation with our existing CRM and data platforms?
Yes. Koios connects marketing automation platforms to CRM, commerce, and data platforms such as Adobe Experience Cloud, Tealium and Google Analytics, so automation reflects the full customer picture rather than running on its own island of data.
Tell us what your customers need to hear, and when
If your marketing automation platform is capable of more than it’s currently doing, let’s start with a conversation about your requirements and how a proper strategy can get more out of it.
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United Kingdom
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Croatia
Tell us which platform you’re using and what you need to change to get better results. A specialist from our team will be happy to help wherever we can add value.
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