Driving a data-centric culture for FatFace
Analytics
Attribution
Retail
Telecoms
- 6 data dashboard screens
- 1 hour updates shown in office
- 7 slides rotating every 30 seconds
Embedding a data-centric organisational culture is no mean feat. It requires a democratisation of data, with full transparency of information across teams.
To support this, FatFace asked us to create a bespoke solution that allowed the brand to display Adobe data on large screens within FatFace offices.
The dashboards dynamically update with the latest data for revenue, traffic, AOV, ABS and top-selling products, top searches and more. In turn, this knowledge-sharing has encouraged data literacy, eliminated operational silos and built momentum around business objectives.
The dashboards use live data from the Adobe Analytics report suite. These screens display real-time data presented on an hourly basis. Seven slides auto rotate every 30 seconds. They contain a range of visualisations including graphs, tables and word clouds. The dashboard is also accessible for employees on desktop.
- FatFace has used the dashboards as a useful talking point, particularly for visits from the board and to drive conversations around performance
- Around the clock visibility and generating discussion throughout the business, establishing the impact each job role has on the metrics displayed
- These screens are useful as the ecommerce team adapt to using analytics as the go-to solution for decision making
- After the success of the dashboard, FatFace has requested a further screen to be implemented, pulling all live data from the website homepage
We'd love to hear about your analytics and digital optimisation goals
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